Efisiensi Pemasaran Bunga Potong Krisan di Kabupaten Cianjur

Chrysanthemum cur flowers have many benefits in that they can be used for flower bouquets, pollution absorbers, and even traditional medicinal plants. One of the national chrysanthemum cutting centers is Cianjur Regency, which contributes 53% total production West Java Province. Every year, this high cut also followed by higher price differences between farmer final seller levels. This study aims to analyze efficiency marketing Regency. Respondents included farmers, collectors, wholesalers, florists. Marketing was analyzed using composite index method Acharya & Aggarwal method, three indicators: margin, farmer's share, costs. There are channels namely (1) farmers–collectors–wholesalers–consumers, (2) farmers– wholesalers–consumers, (3) farmers–florists–consumers. The most efficient channel 2, with lowest index, 1, based on 2 has highest value, 1.14. Therefore, it concluded farmers' preferred 1 (collectors), not channel. Preferably, farmers choose (wholesalers) sell harvest their so as rely collectors.
 
 Keywords: Saham, channel, margin